Deep in the heart of the mountains of Central and South America, the finest Arabica coffee beans are grown. Red Diamond selects only a tiny fraction out of the very best. These beans are hand picked, then slow roasted using techniques handed down through the family for five generations, using the most sophisticated roasters available in the world, to bring out the best from within the bean. Every batch of Classic Blend Ground coffee is handled with extreme care to ensure a smooth and rich flavor. This is an expression of art for us. We never compromise. Ever. We know great taste matters more than price. Red Diamond is the best tasting coffee you’ll find anywhere, we guarantee it.