Chili Powder's flavor is earthy and slightly sweet.
It is intended to dominate food rather than enhance and imparts a mild heat flavor with the earthiness of cumin.
Dark Chili Powder is slightly hotter than the Light Chili Powder blend.
Chili Powder, Choice, is a blend of chili pepper, salt, cumin, oregano, silicon dioxide (added to make free flowing), and garlic.

Benefits

Dark, Light, and Choice Chili Powder actually contain the same ingredients.
The difference in color is due to the difference in percentages of ingredients combined and not the ingredients themselves.
Dark Chili Powderis the hotter of the three blends.

Ingredients:

Chili pepper, spices, salt, silicon dioxide (added to make free flowing), and garlic.