Maxwell House coffee is specially blended with rich, premium-quality beans delivering consistent flavor that is always Good to the Last Drop.

Benefits

No matter where or how it is served, Maxwell House Coffee is the coffee that people recognize for quality and consistency every time.
Good to the Last Drop. Nearly 4/5ths of Americans drink coffee daily or occasionally with nearly 60 Percentage of coffee drinkers saying that coffee is an extremely important part of their day.
The vast majority of consumers use coffee as a stimulant, selecting coffee based on brand and taste.
In general, consumers are knowledgeable about coffee brands and often choose their coffee based on the brand.