Bulletproof's The Original Ground Coffee, 12oz is the coffee with distinct notes of cinnamon, plum, and orange with a cocoa hazelnut finish, the result of an obsessive pursuit to find the absolute highest performance coffee beans on earth. It's taken more than 10 years to identify every step of performance-robbing toxin formation in coffee and to find a reliable, perfect source of beans that always make you feel great. Upgraded beans are harvested in Central America from passive organic estates without chemicals (herbicides, pesticides, etc.). Each bean is hand-picked by experienced coffee harvesters - skilled people who only pick perfectly ripe berries. When the coffee beans are not carefully hand-harvested, the beans can be mistakenly picked unripe and damaged, which impacts the taste and can possibly affect the way it makes you feel. Our mission is to help people perform better, think faster, and live better using a proven blend of ancient knowledge and brand new technologies, tempe