As competition from discounters that purchase only precut and prepackaged meat intensifies, traditional grocers with full service meat departments are differentiating themselves with higher quality and personalized service. As an adjunct to this trend, more meat departments are moving to a new sophisticated look for fresh cut meats. Often used in conjunction with a branding program at the meat counter, black steak paper is become more popular. Gordon paper has responded to this trend with the introduction of black treat steak paper. black treat shares the performance characteristics of the rest of the treat line of papers, making it an excellent choice where grocers are using one of the new, upscale marketing looks that are becoming more popular.